JUHA UOTILA: All right. So I’m Juha from Hookle. You may remember– SPEAKER 1: Excuse me, sir. JUHA UOTILA: You may remember my business partners praising Flutter during the keynote speech, and I’m here to keep it up. So I’ll talk a bit about Flutter from the perspective of software development in a high-growth startup company. So we are a young company. We just started five months ago. And we’re really trying to go light speed. And my idea is to develop a mobile social media management app that would be easy to use, smooth user interface, and so on. So basically, our strategic purpose was to really focus on the user experience. So web app development wasn’t an option. What we needed was the smooth user experience and pretty much native-like performance. So basically, we couldn’t think of going web app development. Although we did want the app for both iOS and Android in a cost-efficient way, it kind of seemed that we couldn’t get all of these that we wanted.
So originally, during the summer for about a month, our plan was to go Android first. So forget about iOS, since it seemed impossible to do all that we wanted to do. However, one of our developers, Jere, who’s here, suggested that we can go Flutter. Maybe that would help solve our problems. So we looked into it. And for our purposes, Flutter seemed to have exactly what we needed– basically, more or less native-like performance, cross-platform development, and it seemed stable enough. However, it was still in this alpha phase, and we were kind of worried, as we were a small startup, and it would be betting our company on a new technology. So we started doing due diligence. And it basically took us two months of looking into the technology, looking into what you can do with it, how stable it is, and so on, to finally decided to go Flutter. And when we did– well, it’s basically the best decision we made. It took us less than half the time of what we took to actually look into the technology to actually develop a first working demo that we could then show to investors and to use for customer testing.
So basically, in one month from the start of coding, we had a working demo for both iOS and Android that we presented in a big Finnish startup event, Slush, in Helsinki, and all of this was basically done by Jere himself. So I am obviously not the technology guy. I’m a business guy. But I had some talk with our developers, or Jere in particular, and the things that came out about Flutter and why it was so great. The two things that he wanted to bring up was, first of all, the customization of user interface. So apparently, the customization of UI features is something that’s quite unique for Flutter and that you can do really easy and really well. But another thing that we already heard people talk here about is the hot reload with states option that radically speeds up product development. And in terms of technology, we really haven’t had any issues. So I mean, even though it’s still in alpha stage, it hasn’t caused us literally any problems on the technology front. So as already mentioned, we have now the working beta version that has the back-end integration.
You can use it to manage your social media. At this point, you can do Facebook and Twitter with it. So download it for either iOS or Google or Android for Google Play or from our website hookle.net. So it has all kinds of cool features. It uses all kinds of cool Flutter technology that I don’t know anything about. But when you download it and look how great it is, you can ask Jere how he did it. Jere, can you stand up? [APPLAUSE] So Jere basically did it himself. So download our app and try to break it, because you’re testing it. You’re beta testing it. So try to break it, and if you can break it, tell Jere what you did and he’ll fix it. Thank you. [APPLAUSE].
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